The Many Faces of InDesign

InDesign is a standard tool used by design firms, ad agencies, magazines, newspapers, book publishers, and freelance designers. It is an advanced tool that offers a variety of functions and can produce very impressive effects. With just the basic functionalities you’ll be able to produce a large array of materials that can be used for multiple everyday purposes.

So what can we use InDesign for?  Here is a list of some InDesign applications:

  • stunning brochures and flyers that can be used by anyone that wants to promote an event or services offered
  • a newsletter for a student organization
  • labels and stickers for office or classroom use
  • manuals containing software tutorials
  • forms
  • certificates of achievement
  • DVD labels, CD cases and labels
  • business cards

InDesign also lets you create interactive pdf files that you can embed in your webpages. Think about a catalog of classes or a book for a freshman orientation class that is full of videos and links allowing students to go directly to the sites they need.

InDesign is currently becoming very popular because its files can be viewed on iPads, Nooks, and most other tablets, as well as on desktop computers. This type of file is called E-Pub.

Whether you decide to create a flyer or an e-book, InDesign offers flexibility in creating interactivity, embedding links, videos, and other rich media.

What is the best way to start working in InDesign? For beginners I always suggest working with templates. There are many sites that offer excellent templates for anything you might want to do in InDesign. Here are some worth mentioning:

And last but not least, don’t be intimidated by advanced tools like InDesign. With just a little bit of patience, you will create materials that will make you look like a professional graphic designer!